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Stephen Rothwell Speaks on Mobile Marketing at World Telemedia – by Rachel Hawkes

Bluetooth Business Cards — Mon, 01 Jun 2009 22:15:05 +0000

Mobile technology specialists, Eagle Eye Technology, to present at World Telemedia Conference 2005 in Amsterdam. (PRWEB) November 2, 2005 — Mobile technology specialist Stephen Rothwell from Eagle Eye Technology http://www.eagleeyetechnology.com is to present at the World Telemedia Conference http://www.worldtelemedia.co.uk in Amsterdam 2005 next month. Europe’;s leading Content & Billing event for Voice, Mobile & Internet is being held from 16-18 November 2005 at the Grand Hotel Krasnapolsky, Amsterdam. Stephen Rothwell, co-founder and director at Eagle Eye Technology will be guest speaking twice on day two, Thursday 17th November, 2005 in the Billing & Payments and the Mobile Marketing & Brand Building sections of the conference. Stephen’s talks will cover: 12:00 to 13:30 Billing & Payments “Billing power to the people” This presentation will explain how (due to changes in the mobile services market) anyone, from an individual to a multinational conglomerate can set up mobile services and bill for their goods and services, cheaply, easily and quickly. 14:30 to 16:00 Mobile Marketing & Brand Building “Enabling the individual 1” Peer to peer viral marketing is the key to making the best of mobile as a marketing channel. Eagle Eye Technology, founders of BuyMeaBeer http://www.buymeabeer.com (a unique mobile peer to peer system), use their vast experience in the mobile space to explain how to get the best response in mobile marketing campaigns. Stephen explains, “With our full service mobile solutions, including our own reverse billed SMS service we are well placed to offer an experienced view on mobile services and mobile marketing. Currently we are one of the world leaders in mobile vouchering, loyalty and ticketing, with the award nominated BuyMeaBeer service as a flag ship offering to the consumer. In association with our own products we provide mobile solutions to companies such as Teletext (http://www.teletextholidays.co.uk), Sportsgate (http://www.sportsgate.co.uk) and Action Medical Research (http://www.action.org.uk) to name just a few.” “The beauty of events such as World Telemedia is that they bring the sector together to share knowledge and experience and make valuable contacts. It’s exciting to see all of the great work that is happening in the area, and how people are looking to build on that and take it forward to a new and more savvy generation of mobile users,” said Rothwell. To read more about Eagle Eye Technology at the event visit http://www.worldtelemedia.co.uk/event/attendee/confdetails.htm Eagle Eye Technology has been operating since 2002. They are a Mobile Technology Consultancy and Software Company who supply ‘;Creative Thinking for Mobile Technologies.’; Eagle Eye Technology were established to make it easier for public and private organisations to interact with their customers through the use of mobile technologies, and they work at the heart of the mobile arena with contacts in companies throughout the entire mobile value chain. They supply mobile solutions to companies who have not previously entered the mobile market place and those who are old hats but are looking to do something new. Eagle Eye Technology also supply web based solutions to companies whose use for mobile technology may be at some point in the future but who need a world class web presence now. The people involved in Eagle Eye Technology designed, built and run the UK’;s largest reverse billed SMS platform for Teletext. Other clients include Corney & Barrow wine bars in London and the East Somerset NHS Trust. Contact: Rachel Hawkes Account Director, Elemental Communications Telephone: +44 (0) 870 745 9292 Mobile: +44 (0) 776 665 1244 Fax: +44 (0) 870 745 9293

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Startup Florida Completes Private Equity Investment in MOVO Mobile – by Jason Broom

Bluetooth Business Cards — Sat, 30 May 2009 22:15:10 +0000

New company provides on-demand framework for delivering mobile marketing applications. SARASOTA, FL (PRWEB) March 15, 2006 –- Startup Florida, an early stage investment fund for hi-tech companies, today announced the closing of a new investment in MOVO Mobile, a software company providing a single, integrated framework for delivering on-demand mobile marketing solutions to businesses seeking to extend their advertising and marketing messages to consumer’;s mobile devices. Dan Miller, Managing Partner of Startup Florida, is assuming CEO responsibilities for the company. Terms of the financing were not disclosed. The company’s headquarters are located in the Startup Florida Incubator in Sarasota, Florida. “We are thrilled to add Movo Mobile to our portfolio of investments,” said Rich Swier, Managing Partner of Startup Florida. “Known as the Third Screen, the mobile channel is quickly becoming a critical component of any and every advertising campaign, and Movo Mobile stands at the forefront of this burgeoning market.” Dan Miller added, “This is an exciting time for marketers and advertisers alike. Until recently, integrating the mobile channel into an existing cross media promotional campaign required significant investments in technology and infrastructure. Not so with MOVO. Our on-demand architecture allows advertisers and marketers to get involved with mobile marketing quickly and easily. No prohibitive costs or lengthy implementation, just a quick sign-up process that allows advertisers to start measuring campaign effectiveness and capturing qualified leads like never before possible.” Current MOVO solutions include: • MOVO Property: A mobile marketing solution that allows real estate professionals, auto dealers, and other luxury providers to launch, manage and track advertising efforts by engaging mobile phone users at the property location. • MOVO Agency: A mobile marketing solution that allows ad agencies to launch, manage and track advertising efforts on behalf of clients seeking to engage mobile phone users with the latest product and service offering. • MOVO Event: A mobile marketing solution that allows event promoters to more effectively market and promote live events to their target audiences via mobile phones. About Startup Florida Startup Florida promotes the creation and acceleration of technology businesses by providing capital, mentoring and a supportive community for entrepreneurs. Our early-stage venture funds serve to connect entrepreneurs with active angel investors throughout the State of Florida. For more information, please visit www.startupflorida.com. About MOVO MOVO is a software company providing a single, integrated framework for delivering on-demand mobile marketing solutions to businesses seeking to extend their advertising and marketing messages to consumer’;s mobile devices. Our marketing solutions are delivered via a web-based, hosted architecture that simplifies the mobile marketing process by eliminating the implementation burdens associated with stand alone systems, reducing marketing campaign efforts and costs from startup to conclusion, and helping marketers and advertisers generate qualified leads while making informed decisions regarding their campaign effectiveness and follow up strategies. For more information on MOVO, please visit: www.movomobile.com. Media Contact: Jason Broom 941.928.3890

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Solutions Integrated Engages ValueFirst for Mobile Messaging Services – by Vijay Shukla

Bluetooth Business Cards — Sat, 30 May 2009 00:15:15 +0000

Solutions Integrated engages ValueFirst for mobile messaging services. Gurgaon (PRWEB) October 28, 2005 — Solutions Integrated (www.solutions-intg.com) a Delhi based leading direct marketing company, has engaged ValueFirst Messaging Private Limited (www.vfirst.com) for all its mobile marketing requirements. Solutions Integrated regularly uses text messaging for marketing requirement of its clients and considers it a very useful, alternative communications channel. The engagement with ValueFirst has been done as it provides reliable, end-to-end services for two-way interactive messaging at very economical rates. Mr. Nikhil Sarup, Associate Vice President- eMarketing and IT Services – Solutions, said “messaging is gaining increased importance in Solutions Integrated’s media strategy. He further said “conveying information to the registered customers of their clients and for new lead generation, messaging is very effective”. Solutions Integrated uses ValueFirst services for sending SMS and also for lead generation on 4 digit short code numbers. Solutions Integrated has found ValueFirst platform very robust and scalable. ValueFirst provides a platform to advertising agencies and media and direct marketing companies using which they carry out various permission-based marketing campaigns. The platform enables agencies to do every thing in-house without any dependence on service providers or mobile operators. ValueFirst provides a one-stop-shop for all mobile messaging requirements. About Solutions Integrated Marketing Services Solutions is the leading provider of full service lead generation and direct marketing programs. Its programs are proven to consistently deliver quality, quantity and cost targets. Its clients are successful, multi-national companies that provide high value services or products to consumers. Particular categories of strength for Solutions include Information Technology, Consumer electronics, FMCG, Medical/Pharmaceutical, and Financial Services. About ValueFirst Messaging Pvt Ltd ValueFirst enables its customers to communicate between varied IT back-end systems and mobile phones. ValueFirst specialises in providing mobile data services and related applications to advertising and direct marketing companies and serves a large number of enterprises. Solutions Integrated contact details: 3rd Floor, Chandra Bhawan, 67-68, Nehru Place, New Delhi 110 019 http://www.solutions-intg.com Tel: +91 11 26226568 ValueFirst contact details: C 071 B, DLF Supermart I, DLF City Phase IV Gurgaon, Haryana, India 122 002 http://www.vfirst.com Tel: +91 124 5042537/8

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