A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing. This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are [...]
On the one hand there are those of you that have your own businesses and are interested in using an sms marketing, proximity marketing, or other mobile marketing method to give your business a competitive edge. On the other hand, there those of you that are in some form involved within the mobile marketing sector, [...]
Hotels these days offer a wide array of services to their guests, usually through a great number of facilities. In big hotels in particular, communicating to the visitor the availability of all these services or features offered, is a substantial task. Brochures or booklets, that are currently being handed out, are now used for this [...]
Athens International Airport * What is the project about? The project is about giving interactive mobile services to as many visitors as we can. The first phase is the pilot. AIA and Cytech wanted to test the feasibility of this project as there aren’t many such project all over the world. The aim was to [...]
Spam, we all know. The e-mails (let alone other forms of messaging, such as SMS) I personally get everyday that can be categorised as spam, are in the hundreds (yes, I do realise there’s some of you out there that get them in the thousands, but this isn’t a contest, right? — and if it [...]
